Watsons is the number 1 Health & Beauty specialized retailer in Asia operating over 700 stores.
Its private label Watsons is offering to its consumers health and beauty products categorized under 3 tiers and embodying Watsons brand values and personality: Straitghtforward, Delightful, Dependable and Affable.
In 2013, Watsons has launched a new range of facial masks under their most premium tier: Snail facial mask for skin reparing, moisturizing and protection, and Syn-ake for skin-lifting so to improve the elasticity of the skin
This premium facial masks range is leveraging the recent booming trend from South-Korea using syn-ake and snail essence to beautify the skin. Ingredients and beauty recipes coming from beauty-obsessed Korea are highly followed and adopted by most of Asia and global consumers.
CBA Asia has adopted a very premium graphic treatment and proposed a direct graphic recall of the nature of those 2 masks essences: extract from snail and snake essences.
Fully in line with Watsons brand personality, this new range strongly differentiates itself from competitors in store (especially Korean brands) and offers a premium, natural, delightful yet didactic approach to the latest and successful Korean beauty trends.