Watsons, Syn-ake and Snail Facial Masks
2014
Package design of new facial masks to attract local young consumers who enjoy affable beauty care

Trendy Facial Mask by Watsons

Background

Watsons is the number 1 Health & Beauty specialized retailer in Asia operating over 700 stores.

Its private label Watsons is offering to its consumers health and beauty products categorized under 3 tiers and embodying Watsons brand values and personality: Straitghtforward, Delightful, Dependable and Affable.

In 2013, Watsons has launched a new range of facial masks under their most premium tier: Snail facial mask for skin reparing, moisturizing and protection, and Syn-ake  for skin-lifting so to improve the elasticity of the skin

True Vision

This premium facial masks range is leveraging the recent booming trend from South-Korea using syn-ake and snail essence to beautify the skin. Ingredients and beauty recipes coming from beauty-obsessed Korea are highly followed and adopted by most of Asia and global consumers.

Creative Expression

CBA Asia has adopted a very premium graphic treatment and proposed a direct graphic recall of the nature of those 2 masks essences: extract from snail and snake essences.

Fully in line with Watsons brand personality, this new range strongly differentiates itself from competitors in store (especially Korean brands) and offers a premium, natural, delightful yet didactic approach to the latest and successful Korean beauty trends.

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