Universal Robina Corporation is one of the leading food and beverage company in the Philippines, and one of the biggest F&B manufacturers in Asia, committed to bringing world class taste and culture in Asia.
URC brands and products are widely available and popular throughout most trade channels (Supermarkets, convenience stores, etc.) in Thailand, Malaysia, Singapore, Indonesia, Vietnam, China and Hong Kong.
Jack n’ Jill is the leading URC brand in the snacks category and aims at relentlessly introducing new flavours to its consumers’ palates. The latest endeavour is the French Lobster Bisque Flavored Potato Chips
Introducing a western gourmet taste (French Lobster Bisque), among a strong range of traditional flavours for Jack n’ Jill to the Asian palate. This helped define the challenge for Jack n’ Jill & us, as their offering for traditional flavours help bolster their recognition on market.
The winning design was aimed to catch consumers’ attention on shelves through a vibrant and striking orange background color reminiscent of the flavours association to a retro French “brasserie” graphic style. Using iconic landmarks in Paris, we decided to create a relaxing Paris afternoon where they are able to imagine themselves sitting there eating a bag of these French gourmet flavoured potato chips.